Exploration is for everyone. But not everyone is built to explore.
Jeep has always stood for freedom, strength, and adventure. In this 3D project, we brought that spirit to life in every detail of the Grand Cherokee — from initial modeling to final rendering. The goal was to translate the brand’s rugged identity into a visual campaign that invites people to leave the garage and embrace the unknown.
The technical realism and visual storytelling work hand in hand to reflect a world where every terrain is an opportunity — except the garage floor.
A visual and 3D execution built to honor an icon.
Each scene was designed to contrast off-road freedom with urban stillness, reinforcing the core campaign message: a vehicle ready for any surface, just not the one at home.
PROJECT
Jeep 3D project
Jeep
DATE
Aug 2025
ART DIRECTOR
Stephen Philipe Bellotto
3D DESIGNER
Bruno Bruschi
VIDEO DIRECTOR
Giovani Silva
